Luther Mallory is an Artist Performance Coach specializing in Performance Psychology and has worked with over 700 artists over the past 7 years. Based in Toronto, Luther delivers seminars and workshops to Artists and Creators across Canada helping them progress their careers on and offline, while teaching them how to overcome the mental and emotional barriers they face while chasing the dream. Luther is the Performance Coach for the acclaimed Artist Entrepreneur Program at Canada's Music Incubator and the Allan Slaight Juno Master Class.
"WE ARE SO FORTUNATE TO HAVE LUTHER AS AN INTEGRAL PART OF THE ALLAN SLAIGHT JUNO MASTER CLASS PROGRAM. WATCHING LUTHER WORK WITH THIS EMERGING TALENT; IT'S APPARENT THE PASSION AND ENERGY HE BRINGS, AND HIS SPECIFIC APPROACH TO STAGE PSYCHOLOGY WILL HAVE A LASTING IMPACT ON THEIR CAREERS FOR YEARS TO COME"
PRESIDENT & CEO CARAS,
THE JUNO AWARDS & MUSICOUNTS
"WE SAW THE TRANSFORMATIONS RIGHT IN FRONT OF OUR EYES"
CO-FOUNDER & EXECUTIVE DIRECTOR
CANADA'S MUSIC INCUBATOR
"I FEEL LIKE I'VE HAD A MUSIC RELATED EPIPHANY EVERY TIME I'VE WORKED WITH LUTHER"
"LUTHER HELPED ME DISCOVER THE UNDERLYING ISSUES THAT WERE KEEPING ME FROM WHERE I WANTED TO BE AND HELPED ME TO OVERCOME THEM. HAVING LUTHER AS A MENTOR WAS LIFE CHANGING AND I FEEL CONFIDENT IN HIS TEACHINGS AS HE HAS THE EXPERIENCE AND KNOW HOW TO SUPPORT THEM"
"LUTHER MALLORY IS A F*CKING GOD AT DIGGING DEEP INTO THE TROUBLED FOUNDATION THAT IS YOUR MIND AND FINDING A STEP BY STEP SOLUTION PATH. MY LAST 2 DAYS WITH HIM HAVE TRULY BEEN LIFE CHANGING"
"LUTHER HELPED ME BREAK DOWN VARIOUS EMOTIONAL BARRIERS THAT WERE PREVENTING ME FROM REALLY DELIVERING AND CONNECTING TO MY MUSIC. I FEEL THAT LUTHER HAS PLAYED A PIVOTAL ROLE IN MY DEVELOPMENT AS A PERFORMER"
KAMI VAN HALST
"I WOULD RECOMMEND EVERY MUSICIAN THAT PERFORMS TO WORK WITH THIS MAN. HE HAS CHANGED THE WAY I PRESENT MYSELF ON STAGE AND HAS GIVEN ME CONFIDENCE THAT I DIDN'T KNOW I NEEDED"
"LUTHER'S SESSIONS DIVE RIGHT INTO THE EMOTIONAL AND MENTAL BLOCKS THAT EXIST AND ARE KEEPING YOU FROM FULLY EXPRESSING YOURSELF AND YOUR MESSAGE TO YOUR AUDIENCE"
"LUTHER IS ONE OF THE MOST PASSIONATE AND PRECISE COACHES THAT I'VE EVER MET. HE INVESTS INTO HIS ARTISTS AND ACTUALLY SEES THINGS THROUGH TO THE END WITH THEM BECAUSE HE ACTUALLY CARES"
"MY BIGGEST STRUGGLE WAS WITH LIVE PERFORMANCE AND A LOSS OF CONFIDENCE IN SINGING. LUTHER NOT ONLY HELPED ME FIND THAT CONFIDENCE AGAIN, HE HAD ME REMEMBERING WHY I LOVE TO PERFORM IN THE FIRST PLACE"
Break Down The Fear Wall is Luther Mallory's leading seminar on Artist mental health covering topics that performers rarely discuss, but are affected by daily on their paths towards becoming professional Artists.
The Fear Wall Seminar changes the conversation on Artist mental health.
Luther tackles fear, depression, attitude, overwhelm and other mental/emotional barriers that affect the progress of almost every Artist in pursuit of the dream.
Luther Mallory brings the live music strategies and methods he has used to coach Artists from every major label, the JUNO Master Class, and CMI's Artist Entrepreneur Program to Artists across North America.
In this high-energy live seminar event, Luther works spontaneously with Artists in the audience to demonstrate how focus and energy can create an emotionally connected performance in an instant.
Luther then works on stage with a band or solo Artist to design a dynamic, expressive, visual, undeniable show for the small club or big stage that feels connected for both the Artist, and the audience.
This small group workshop is an extension of Luther Mallory's Artist mental health seminar, Break Down The Fear Wall.
After a trust-building conversation with the Artists about the psychological elements of performance like over-thinking, fear, obsessive judgement, and self-doubt, Luther forms
"The Circle" and the real work begins.
Part improv class, part therapy session, and part live performance, "The Circle" offers the Artists no place to hide. Each Artist, Luther included, performs in the middle of
"The Circle", with no musical accompaniment, surround by the other Artists.
Luther works to identify each Artist's mental/emotional barriers and coaches them to push past their limiting beliefs and into the connected, present moment where Artists feel the most freedom to express themselves.
Luther Mallory brings his private coaching work to any Label, Management Company, Agency, or Organization with a roster of Artists.
In Luther's Performance Bootcamp, Artists work with Luther privately in 2 hour sessions to tackle methods for designing an undeniable show that connects with the audience while addressing the mental/emotional barriers that are holding the Artists back from taking chances and truly making an impact.
This is the same format Luther uses to coach both the JUNO Master Class Artists and the Artists from CMI's Artist Entrepreneur Program.