Let me tell you what I've learned about Artists while
working with over 800 of them ...
What if you could stop getting trapped inside your over-thinking, judgment-obsessed Artist brain when you perform live, create content, and work towards your career? What if I could show you how to intentionally access “The Moment”, on purpose, whenever you want, when you perform on stage, online, and in life? What if you could stop fearing other people's opinions and fearlessly create, perform, and grow your audience and fanbase, free from self-judgment? What if embracing the digital stage and social media could feel exciting instead of defeating?
The Moment is the ideal state of being - it’s when you stop judging yourself and your audience and everything is just… happening. The power of living, creating, and performing from this state is infinite.
I have a way of showing you, in Artist terms, how to access and stay rooted in The Moment on stage, online, and in life. My team and I spent 8 years studying the behavior and psychology of more than 800 Artists while performing. We found that 90% of performers spend their time rooted in the mind, not in the moment. We also found that 95% of performers have no deliberate method they use to control their mental and emotional state while performing.
Most Artists stay trapped in thought, keeping them fearful, uncertain, and constantly in judgment. The audience cannot emotionally connect with an Artist trapped in thought.
Based on our research, we have developed proven methods to control the mind, summon creativity and confidence, let go of fear and judgment, and access the moment on command while performing. These are the same strategies I have taught to JUNO Award-winning Artists, independent and major label Artists, beginners and lifers of every age and every genre.
We’ve seen Artists change in an instant from this work. Become confident, take big risks, stop over-thinking, let go of fear, and open up to emotionally connect with their audience. This is a training program for any Artist that feels like they could accomplish so much more, access their full potential, and find their followers and fans, if they could let go of judgment and master the moment.
watch this video please.
MY BIO (now in dramatic 3rd person)
Luther Mallory is a Live Music Performance Coach and TEDX Speaker specializing in Stage Psychology and has worked with over 700 Artists over the past 7 years. Based in Toronto, Luther delivers seminars and workshops to Artists all across Canada helping design and deliver captivating shows while teaching performers how to overcome the mental and emotional barriers they face while chasing the dream of becoming full-time Artists, on and off stage.
Luther is the Performance Coach for the Country's top artist development programs; the acclaimed Allan Slaight JUNO Master Class and Canada's Music Incubator's Artist Entrepreneur Program.
As an Artist, Luther has developed his coaching methods through experience; having played nearly 1000 live shows as a Singer/Frontman, a Guitarist, and a Bassist for his former bands Crush Luther, Fortune, and his current band House of Goobata.
"If you're not an Artist, then you can't truly understand what it means to be one. You sort of have to have slept in a van in Edmonton in Canadian January to really grasp the Artist obsession."
"I help Artists design great shows. I help them take control of the fear, judgement, and self-doubt they feel. And I help them best understand what "making it" means to them, and uncover the process they need to take to get there."
Luther has mentored Artists like Haviah Mighty (Polaris Prize Winner 2019), Neon Dreams (JUNO Award Winner 2019), Cave Boy, Ruben Young, Riell, iskwē, Andee, Fortunate Ones, Jezebel Slade, Nice Horse, Myles Castello and more than 700 other Artists from every genre.
what you'll learn in comeback year
You’ll learn the psychology of performance - why you think and behave the way you do when you perform.
You’ll learn and master the 2 skills most critical to a great performance - focus and risk.
You’ll learn audience psychology and how to build trust to make fans in the digital or live setting.
You’ll change your perception of social media and embrace content creation with excitement instead of defeat.
You’ll master the techniques that allow you to intentionally root into “the moment” whenever you want on stream, on stage, and in life.
You’ll learn what Artist Type you are how to identify your strengths and weaknesses.
You’ll learn stage psychology and the tested, proven methods we use to control over-thinking and obsessive judgment in your mind when you perform on stage, online, and in life.
You’ll discover what mental/emotional/spiritual barriers are holding you back from fearless self-expression and how to control them.
You’ll learn methods to control your energy, mood, and productivity in every day life.
Group Programs are 70% less expensive than
1 on 1 work with Luth.
WHAT THE INDUSTRY SAYS ABOUT LUTH
"WE ARE SO FORTUNATE TO HAVE LUTHER AS AN INTEGRAL PART OF THE ALLAN SLAIGHT JUNO MASTER CLASS PROGRAM. WATCHING LUTHER WORK WITH THIS EMERGING TALENT; IT'S APPARENT THE PASSION AND ENERGY HE BRINGS, AND HIS SPECIFIC APPROACH TO STAGE PSYCHOLOGY WILL HAVE A LASTING IMPACT ON THEIR CAREERS FOR YEARS TO COME"
PRESIDENT & CEO CARAS,
THE JUNO AWARDS & MUSICOUNTS
"WE SAW THE TRANSFORMATIONS RIGHT IN FRONT OF OUR EYES"
CO-FOUNDER & EXECUTIVE DIRECTOR
CANADA'S MUSIC INCUBATOR
"LUTHER BRINGS A TRUE SENSE OF PERFORMANCE AND CONNECTIVITY TO HIS ATTENDEES. HE GETS THE CHALLENGES ARTISTS/PERFORMERS FACE AND FINDS A WAY TO CONNECT WITH HIS AUDIENCE AND SHATTER THESE NON-VISIBLE BARRIERS. LUTHER IS ABLE TO CONNECT WITH ARTISTS ON A LEVEL THAT OTHERS SIMPLY DON'T UNDERSTAND AND ARE NOT ABLE TO BREAK THROUGH TO. AFTER WATCHING BANDS THAT ATTENDED LUTHER'S WORKSHOP, I WITNESSED ATTENDEES OWN THE STAGE AT THEIR LIVE SHOW AND ELEVATE THEIR LIVE PERFORMANCE TO AN ENTIRELY NEW LEVEL. WHAT LUTHER BRINGS IS NOT SOMETHING THAT CAN BE TAUGHT, IT'S BEEN LEARNED OVER TIME AND ON STAGE GRINDING IT OUT"
MUSIC INDUSTRY DEVELOPMENT OFFICER
LONDON MUSIC OFFICE
FREQUENTLY ASKED QUESTIONS ABOUT THE PROGRAM
What is Comeback Year About?
Comeback Year is a 2-week online coaching Program for a selected group of Artists focused on performance psychology and learning the studied, tested and proven skills that allow us to control our mental and emotional state when we perform on stage, online, and in life.
What is the Program Structure?
You'll take part in a 2-hour Online Group Session each week to learn, discuss, perform, and be challenged to push past barriers.
Challenges will take you exactly 20 minutes, every day of the Program and are designed to push you past your comfort zone.
Fun and extra-challenging side-quests will also be issued on Discord for extra credit.
There will be non-manditory Week Night Sessions on Discord where Luth works with Artists from the Programs and leads guided meditations.
A group chat will be available throughout the Program to encourage connection building, inspiration sharing, collaboration, planning and accountability.
What is the Program Schedule?
This Program does not require you to take time off work. Online Group Workshops will take place on Monday evenings from 7 - 9 pm EST weekly and exactly 20 minutes each day of the Program is required for Challenges.
My team and I have worked tirelessly for years to understand the factors that contribute to the success of career-chasing Artists just like you.
Now, I want to share what I know, and what I've helped countless Artists better understand about reaching the next level of success.
My experience has me betting I can help you in your pursuit of a music career, and save you years of wasted time, energy, and money trying to figure out how to improve your mindset and progress on your own.
Before you apply for a spot in the Comeback Year Program, feel free to click below and book a 15 minute free Zoom call with me so we can clear up any remaining questions and make sure we are a good fit.