Let me tell you what I've learned about all Artists while
working with over 700 of them ...
It's hard for normal people to understand how uncertain an Artist feels.
The path is unclear. We spend our finite creative energy obsessively thinking about how to get fans and how to get paid.
And in the process of uncovering answers, we live every day with this heavy feeling of uncertainty about our future which suffocates our art, our relationships, and our confidence. Fear is ever-present. Hope is not a solution. Neither is aimlessly grinding forward.
It's actually unbelievably fucked how hard it is to negotiate this shit.
And still. This much suffering is worth it.
For the chance at making a life out of being an Artist.
That's how powerful the choice to do this is. You will suffer for it.
Over the past 7 years of working in rehearsal spaces and on big stages with over 700 Artists as a Live Music Performance Coach, I've identified the patterns that summon inspiration, unlock motivation, and control the judgment obsessed, self-loathing, genius motherfucking Artist Brain.
Almost every Artist that stops me after a seminar or emails me through my newsletter asks me the same 2 questions:
1. What do I do to progress faster?
2. How do I stop the self-doubt, fear, and negativity affecting my progress?
This 4 week Mentorship Program is focused on finding answers to those 2 questions.
If nothing else on this page, watch this.
MY BIO (now in glorious 3rd person)
Luther Mallory is a Live Music Performance Coach and TEDX Speaker specializing in Stage Psychology and has worked with over 700 Artists over the past 7 years. Based in Toronto, Luther delivers seminars and workshops to Artists all across Canada helping design and deliver captivating shows while teaching performers how to overcome the mental and emotional barriers they face while chasing the dream of becoming full-time Artists, on and off stage.
Luther is the Performance Coach for the Country's top artist development programs; the acclaimed Allan Slaight JUNO Master Class and Canada's Music Incubator's Artist Entrepreneur Program.
As an Artist, Luther has developed his coaching methods through experience; having played nearly 1000 live shows as a Singer/Frontman, a Guitarist, and a Bassist for his former bands Crush Luther, Fortune, and his current band House of Goobata.
"If you're not an Artist, then you can't truly understand what it means to be one. You sort of have to have slept in a van in Edmonton in Canadian January to really grasp the Artist obsession."
"I help Artists design great shows. I help them take control of the fear, judgement, and self-doubt they feel. And I help them best understand what "making it" means to them, and uncover the process they need to take to get there."
Luther has mentored Artists like Haviah Mighty (Polaris Prize Winner 2019), Neon Dreams (JUNO Award Winner 2019), Cave Boy, Ruben Young, Riell, iskwē, Andee, Fortunate Ones, Jezebel Slade, Nice Horse, Myles Castello and more than 700 other Artists from every genre.
MUSIC MENTORSHIP is for you if ...
You are an Artist wanting to progress faster towards becoming a full-time Artist
You are an Artist that wants to take "guessing" out of your career strategy
You are an Artist that feels stuck and confused
You are an Artist struggling with self-doubt, fear, unworthiness, low confidence, depression or anxiety
You are an Artist struggling with organization and structure on the business side of your Artistic Career
After the program, you'll leave with...
A career strategy for 2021 and beyond
A process for accomplishing daily tasks and big goals that works for you
A strong mindset and the tools to battle against self-doubt, fear, and uncertainty
Greatly improved performance skills (voice, instrument, stage movement)
A full understanding of the skills and abilities you still need to improve and how to do it
A feeling of being in charge of your life and your career
WHAT THE INDUSTRY SAYS ABOUT LUTH
"WE ARE SO FORTUNATE TO HAVE LUTHER AS AN INTEGRAL PART OF THE ALLAN SLAIGHT JUNO MASTER CLASS PROGRAM. WATCHING LUTHER WORK WITH THIS EMERGING TALENT; IT'S APPARENT THE PASSION AND ENERGY HE BRINGS, AND HIS SPECIFIC APPROACH TO STAGE PSYCHOLOGY WILL HAVE A LASTING IMPACT ON THEIR CAREERS FOR YEARS TO COME"
PRESIDENT & CEO CARAS,
THE JUNO AWARDS & MUSICOUNTS
"WE SAW THE TRANSFORMATIONS RIGHT IN FRONT OF OUR EYES"
CO-FOUNDER & EXECUTIVE DIRECTOR
CANADA'S MUSIC INCUBATOR
"LUTHER BRINGS A TRUE SENSE OF PERFORMANCE AND CONNECTIVITY TO HIS ATTENDEES. HE GETS THE CHALLENGES ARTISTS/PERFORMERS FACE AND FINDS A WAY TO CONNECT WITH HIS AUDIENCE AND SHATTER THESE NON-VISIBLE BARRIERS. LUTHER IS ABLE TO CONNECT WITH ARTISTS ON A LEVEL THAT OTHERS SIMPLY DON'T UNDERSTAND AND ARE NOT ABLE TO BREAK THROUGH TO. AFTER WATCHING BANDS THAT ATTENDED LUTHER'S WORKSHOP, I WITNESSED ATTENDEES OWN THE STAGE AT THEIR LIVE SHOW AND ELEVATE THEIR LIVE PERFORMANCE TO AN ENTIRELY NEW LEVEL. WHAT LUTHER BRINGS IS NOT SOMETHING THAT CAN BE TAUGHT, IT'S BEEN LEARNED OVER TIME AND ON STAGE GRINDING IT OUT"
MUSIC INDUSTRY DEVELOPMENT OFFICER
LONDON MUSIC OFFICE
FREQUENTLY ASKED QUESTIONS ABOUT THE PROGRAM
What is the Program About?
Music Mentorship is a 1 on 1 coaching Program that helps you get unstuck in your Artistic career by way of private, online, immersive guidance over 4 weeks with Artist Coach, Luther Mallory.
This Program digs deep into both your career strategy (designing an exact plan for progress and building skills); and the mental/emotional/spiritual barriers that are stopping you from achieving your goals.
What is the Program Schedule?
This Program does not require you to take time off work. Although intense, it will be scheduled in a way that makes it totally possible for you to complete comfortably.
You'll meet with Luther over Zoom for a two hour chat session once a week for 4 weeks. You'll be given daily or weekly homework, exercises, and challenges, and you will be in contact throughout the program for motivation, progress check ups, and accountability.
What Happens in the Chat Sessions?
Sessions are long, and in depth. I use this time to guide you in building a strategy to move your career forward with the homework of executing on that strategy through weekly challenges. Even more importantly, we use the time to identify and overcome mental/emotional barriers to success, and to build practical skills to become a better musician and vocalist.
I want you to finish this Program with a clear idea about how you are going to build a career creating and sharing your art.
And I want you to finish this Program feeling massive confidence in your plan, in your art, and in your life.
My team and I have worked tirelessly for years to understand the factors that contribute to the success of career-chasing Artists just like you.
Now, I want to share what I know, and what I've helped countless Artists better understand about reaching the next level of success.
My experience has me betting I can help you in your pursuit of a music career, and save you years of wasted time, energy, and money trying to figure out how to improve your mindset and progress on your own.
Before you apply for a spot in the Mentorship Program, feel free to click below and book a 15 minute free Zoom call with me so we can clear up any remaining questions and make sure we are a good fit.